Would it be possible to have "parental ratings" on ads for adults? The problem with advertising is once you've seen it, there is few methods to unsee it (you could probably argue some hypnotherapy can do).

By forcing someone to see an ad without a prior approval of the viewer, it's also forcing someone to passively memorize some sort of information. And in some maybe not-too-distance-altered-carbon future, violate their right to forget the ad (as there is no such method you can pay for forget seeing an ad).

What if instead of having a button on an ad to say "Do not show me ad like this", instead having all ads start with a button/muted dialog such as "We like to show an ad of this sort, and it will likely create light memorization, strong persuasion with heavy text but little colorful graphics".

I'm really thinking the events going on right now can create some new opportunity to reimagine how the relationship between ads and viewers could work out.