In 2018, Bandcamp seems to have solved the digital music sales problem that the iTunes music store never could (DRM-free album downloads in lossless formats for less than the retail price of the CD or LP). Everything that isn't there can usually be found on Amazon music in a lossy format for a decent price w/ no DRM (sometimes free if you have Prime). If I have to rent music, I'm doing it from Spotify.
Another half-baked Google service that they'll give up on in six months plus an obnoxious marketing campaign fronted by an old Warner executive? They might want to consider paying people to use it.