>As I expound in great detail in my book Why Software Sucks (Addison-Wesley, 2006, http://www.whysoftwaresucks.com/) your user is not you.

Seems that the author was really looking for a promotion vehicle for his book and looked to take a big product launch like the iphone and use it to his advantage.

Everyone that bought the book based on this ridiculous article should get their money back like everyone that bought a mini vanilli album (I might be dating myself).