You can argue this device is fake, but they clearly don't have any problems creating a physical representation.
https://youtu.be/m-Tp8-CAxPI?t=6m8s
These companies also frequently market with 3D models:
- apple.com
- ikea.com
https://youtu.be/m-Tp8-CAxPI?t=6m8s
These companies also frequently market with 3D models:
- apple.com
- ikea.com
Actually, to my knowledge, Apple doesn't do this. All their product photography are photos of real objects.
I know that historically a lot of their photos that look like renders are real photographs, but I thought the general consensus was that they had almost completely shifted to renders.
Sure, but those companies have long track records of shipping stuff.
I watched a couple of minutes of that video and couldn't see any physical representations of the product. Can you link to the point in the video where the device is shown?
Compare this with the launch of the Oculus Rift, where you had multiple public iterations before the release of the CV1. To me, that's a sign that you had a company that was interested in pushing forward the medium. At the moment there's no clear indication that Magic Leap have developed anything beyond the current market leaders in AR (HoloLens, etc...) in terms of user experience (aside from a smaller form factor).