Just finished the paper, so let me take a stab:
Peeling back the mystery a bit, what is happening is:
1. From each child table upwards, model each column as a simple distribution (e.g. Gaussian) and covariance matrix.
2. Given those child table distribution parameters, pass them back as row values to their respective parent tables.
What you end up with is a "flattened" version of each parent table that has the information (in an "information theoretic" sense) of all child relations. Sampling from distributions is straight forward. The stats methods are outlined in section 3 of the paper.
Things of note:
- The paper makes heavy use of Copula transformations to normalize data whenever it passes around the distribution parameters.
- It deals with missing values by adding something like a dummy column.
- The key insight is that columns must be represented by parameterized distributions, but they don't have to be Gaussian. The Kolmogrov-Smirnov test is used to choose the "best fit" CDF to model.
To your question about the role of the data scientists: they are using the resulting simulations to solve more complex tasks. The goal of the experiment was to see how well the sample data would perform against Kaggle competitions. So I guess the idea was that if winners were indistinguishable, the simple/hierarchical distributions would be considered robust enough for complex tasks. In the end, I'm sure shipping the underlying is preferable for consumers.