I was thinking about reasonable ways to protect personal information. People always say that they delete FB outright, but I don't think everyone has that luxury. It's also a pretty good way of staying in touch with others. I came up with a couple ways of at least making it harder for them to track you.
1. Whatever email you use for FB, stop using it for other things. My understanding is that a lot of how they can put your purchase history together with your facebook profile is that companies that collect purchase data joins it on e-mail.
2. Stop using the FB apps. I think the "FB is listening to me" thing is mostly BS, but apps in general give away a lot more information than websites.
3. Log out of facebook when not using it. A huge reason that Facebook was allowed to reach "beyond" they're own website is the Facebook pixel, which allows FB to know where you're browsing when you're not on the site.
Of course, these won't work 100% (I have no idea if they'll work at all, this is all stuff that I gathered from working as a data scientist at a much much smaller social media company), but I think they're reasonable measures to take to protect your data if you can't just stop using FB outright.