What I don’t understand about this company is how it supposedly uses facebook data that facebook itself doesn’t use for its ad platform. They seem to want to point out that they are smarter than facebook, and therefore are a better choice to do targeted ad publishing through. Why are they so relatively unknown and underused then? Any company could use this data to do better business, and it would be trivial for facebook to compile it. That it would have caused the election to swing seems a little far fetched. If anything, it would have provided the campaign with more than ever information about what the American people really want, and how much they want it. That there is lots of talk and no action is the fault of the campaigning party, not of the system used to figure out what their fellow citizens really care about. Republican president follows a Democratic double term, news at 11?