If anyone from the EU visits your website, and you're collecting server logs or analytics with IP addresses in them, you're now processing personal data of EU citizens and subject to the GDPR. They've written this regulation such that pretty much everything on the internet is subject to it.
Note that even if I don't have an email server, relying on my ISP to handle that, desktop email clients download the headers from the server.
A lot of small businesses have no idea that they are storing that information.
It may be a bit of an unlikely scenario, but people should remember their opinions on region-specific content blocking even if they think their region has enough leverage to make everyone bend to their will.
Generally, your device is instructed via a publisher's site/app to reach out to ad tech servers either directly (firstparty), or indirectly (firstparty->thirdparty, firstparty->RTB exchange->thirdparty).
Due to the "chaining", GDPR is particularly onerous on the adtech industry. Granted all the data is keyed by semi-anonymous IDs (cookies, IDFAs, IPs), the concerns for consent, retrievals, deletions, in a cascading manner, are an industry-wide problem requiring collective action. The IAB proposed something for the RTB side, the publishers don't like it, and it'll be tense until and through May 25th :)
Having said that, nobody wants to shut-the-whole-thing-down. While all these servers may refuse service based on fuzzing the request as originating from the EU, they may also decide to serve as-best-as-possible and minimize logging of the sensitive fields - it may be better, for example, to lose some functionality for European devices (behavioural targeting, for example, the idea of showing you an ad for the Widget you just looked at over and over), than to serve nothing at all.
For example, if you decide to ignore tax laws in X, X might put pressure on your credit card processors to stop aiding your tax evasion. If the credit card processors respond by cutting off your ability to processes card, they might not bother just cutting you off from accepting payments from country X. They might cut you off completely. That would be pretty annoying.
Too "bad" about the US dropping the TPP, I assume that was the backdoor planned for "compliance".
Demand all you want, this is the point of national sovereignty.
I'm sure you can rely on your site being too small for EU regulators to bother with, and I'm sure it would be hard for them to enforce if you have no operations in the EU, but the fact you ignore the laws doesn't mean they lack jurisdiction.
A website hosted in the US, owned by a US citizen, residing in the US, is not subject to laws written in other countries.
As a US citizen, I am strongly against our interference in other countries, but even if/when we fix that, it wont matter if the root problem is not fixed, since another outside power could do the same thing.
It's a sign that the people here have the most fundamental control over their legal system. It's not my problem if country B cant do that, but I would REALLY like country B to have the same power over their legal system.
I could go into the real tests and what it means to have a legal system where the individual has so much power, and how to achieve that, but you are ignoring the distinction between enforcing foreign laws on a US citizen and a citizen of country B.
You are implicitly admitting the asymmetry, but instead of fixing country B, do you want country A to weaken it's system so that it has the same foreign influence bug as country B?
- Have their ISPs block access to your network
- Have their banks not process payments to you
And if you really want to generalize it to "laws" they can emit an arrest warrant: good luck ever travelling to another country that has an extradition treaty with any EU country.
They can't prevent a business in another jurisdiction from operating but they sure can prevent your business from being conducted with any EEA entities.