It's not a coincidence that Google ditched 'don't be evil', and doing that doesn't indicate a twist to the far right or anything of the sort: It's just the reality that being a wildly profitable advertising firm can require a lot of moral/ethical flexibility that leads to outcomes like what we have here with CA & SCL.
The significance of CA's politics is specifically that they gave their services for free to a political campaign that aligned with their goals, which is already of questionable legality - and in this case, likely expected and possibly already received regulatory kickbacks in exchange. But that doesn't really matter in the context of FB deciding to enforce rules.
EDIT: To clarify, Trump's campaign did pay CA but sources have claimed that they received a deep discount.