You do not see it because you likely fall outside of the demographic of cryptocurrency first users: businesses and citizens in countries facing hyperinflation, black markets, gambling, porn users seeking anonymity, legal pot businesses in the west cut-off from traditional banking in the west, legal porn businesses cut-off from traditional banking in the west.
Bear in mind there is a lag in adoption of the best technology. Just 4-5 months ago bitcoin was still the dominant currency on darknet markets, now it is monero.