Yes, because obviously Apple is not considered by their dominating market share of both the MP3[1] and Phone[2] sectors. Apple is also obviously a company that puts tons of knobs, dials and switches on their products to sell them like the toaster in the article and my pointing them out had nothing to do with this.
Silly me, and my Apple Fangirlism.
[1] http://www.businessweek.com/technology/tech_stats/mp3s060209... [2] http://www.appleinsider.com/articles/10/06/06/apples_iphone_...