The article ends awkwardly with something that makes no sense at all:
> On the same day that Mr Huffman appeared at SXSW, the web's inventor - Sir Tim Berners-Lee - published a letter.
> "What was once a rich selection of blogs and websites has been compressed under the powerful weight of a few dominant platforms," he wrote.
> Reddit has the power to help reverse this trend.
By centralizing discussions on a single website? Odd.