> Google is a private business and they can do what they want

It's exactly this line of thinking that got us here. This 'private business' is a lot of people doing the same thing (in this case censoring things, as much as I hate ads, this is censorship). But people who use their products can't organize themselves in this way (they are not a single entity) and can't boycott them when shit like that happens. They can't leave independently either since it puts each of them them at a disadvantage ("everyone else is using it").

That's why Google must be slapped as hard as possible here - because they are nearly a monopoly.