I just read every single piece of text in that page and didn't get any useful information. Even reading the information in the "Science" page (linked at the top menu) doesn't clarifies anything. Considering the current stage of the landing page, it would be better to simply redirect the user to the iTunes page (since there is no Android app yet) and let the user try the app immediately rather than confusing them with irrelevant information.
Ask one of the moderators; @dang for example.
> What sort of information would you think would help explain it better?
Considering how much skepticism people have towards Hypnosis in general, I would prefer to read a clear explanation of what the app actually does. Your comments here [1] and here [2] are on point. I would prefer to read that explanation more than trying to decipher what the website is trying to promote.
On our site we've compiled some of the latest research into hypnosis and it's effectiveness. http://www.themindsetapp.com/science/
The research field is still quite young but the evidence is coming in fast. Once we reach a certain scale and funding we will also conduct research specifically into the effectiveness of app-based hypnosis but we believe it would be aligned with the effectiveness of hypnosis in general.
We think of meditation as cardio for the mind, improving your overall mental health and well-being through mindfulness. Hypnosis is more like strength training, where you focus on retraining the thought patterns relating a single behavioral area.
Hypnosis doesn't involve being mindful of your thoughts like meditation, instead you become hyper-focused on what the hypnotist is saying, so its actually quite different.