"Having someone passionate at the helm has transformed the business and a huge sign to me that I needed to find a buyer for the business to replace my role as CEO."
"Passion" has been getting a bad rep (maybe because of "follow your passion" trope), but when you're running a business, it really helps to be passion about the topic, or the customers.
Lack of passion is a great reason to sell a business: if there's someone else out there that loves the wedding industry, it's clear this would be a good fit for them. Being excited about the product especially helps when you're promoting and marketing it.