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These are pretty cool:

https://lensstudio.snapchat.com

I’ve seen them show up a bunch online and on Snapchat.

As someone who spent a lot of time in the early AR space, it's disappointing to see that, a decade later, marketing teams haven't come up with anything better to sell the tech than dancing characters placed on tables.

But, hey, you don't need a black and white marker to do it anymore, so I guess that's progress.

I don't think AR is really going to take off until we have something closer to true AR glasses. The real power of AR is in contextual computing, that the system surfaces information as you need it / as you change your view.

Contextual: you look at a flower with your AR glasses and it tells you the species.

No Context: you look at a flower and a dancing hotdog appears on it.

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