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My friend started a company that sells high pH water for cleaning/disinfecting. https://phurwater.com/science/

What on earth is high pH water? Water has a pH. If something has a high pH it's not water.

According to the company's documentation it is basically (hah!) a pH 11-12.5 solution of sodium hydroxide, aka lye: http://phurwater.com/wp-content/uploads/2015/12/MSDS-Cleaner...

You can call this water insomuch that it contains water (kind of like wine)

So basically, you can pay $22 to have them mix an unknown amount of NaOH into 32oz of water, or you can buy 5 lbs of NaOH off Amazon for $19[1] and mix it into water yourself. A lifetime supply of "phurwater" for less than the price of a single bottle, without even shopping around--this was the first search result on DuckDuckGo.

What incredible crap.

[1] https://www.amazon.com/Grade-Sodium-Hydroxide-Micro-Beads/dp...

200 PPM if their MSDS[1] is to be believed, but damn. This is the best marketing I've ever seen for the most inane product this side of a dodgy ICO.

[1]: http://phurwater.com/wp-content/uploads/2015/12/MSDS-Cleaner...

"A fool is born every minute..."

> Product Description: 0.02% Sodium Hydroxide Solution generated Electro-Chemically from Diluted Brine

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