Just for kicks, folks, let's collect all of the adjectives, adverbs and qualifiers used in this post to describe ~AMP:
* a leading format
* consistently excellent
* invest strongly in ...
* well-lit
* user-first
* instant-loading
* tightly-integrated
* highly-optimized
* great
* well-lit
* great
* well documented
* easily deployable
* validatable
* opinionated about user-first principles
* fast development
* constant adjustment
* more important than ever before
* invest strongly in ...
* engaging storytelling experiences
* pushing the boundaries
* deep integrations
* well under way
* super excited
* instant-loading
* well-lit
* great
* continue to invest heavily in ...
* continue to innovate on ...
* incredibly excited
* can't wait
I'm imagining a Dilbert cartoon, where this list is a cheatsheet of things you can say about your project to get approval from your pointy-haired boss...