It may not be that bad of an idea if right now she really wants to show e^x growth (for investors) while still getting something tangible (quality feedback and community engagement).

It may not work for all ventures, but it may work for some.

Having this option makes me think that maybe the author is having a tough time being a capitalist. I've come across quite a few people who are uncomfortable making a profit off of someone else and instead provide the option to give things away so they don't "feel bad".