I call it Governmental failure of either educating the masses with regards to learning Hindi or them being unable to cater to the local needs (not printing enough forms in the local language). This was in turn exploited by the regional parties who converted this issue to a language-war of sorts, trying to portray that the Central government is imposing Hindi and diminishing the local language. These "movements" were used mainly for political gain. The reason you don't see this happen in the North is because for most, Hindi is a natural fallback language as the script is similar (Devanagari) to their Mother tongue, unlike in the South.
We are pro-OurLanguage, whatever that language. If that feels anti-Hindi to you, one can't help.
You almost are suggesting to be pro-YourLanguage one has to throw out their their language.
For example, this is hardly "pro-OurLanguage" - http://www.thehindu.com/news/cities/bangalore/karnataka-raks...
Also, as long as there is English, its totally useless to learn Hindi.
Learning English is viewed as a "job" thing -- it's what you do to have a good career. And English isn't used in the same ways as native languages are. A lot of the serious literature, art and politics happens exclusively in languages that are not English and using English in these contexts outs you as the equivalent of the "condescending coastal elite" in the US.