I think Apple is just making things to profit more as a content distributor that it is becoming, Ping and the new AppleTV is just pointing in this direction, at least for me.
I think Apple is just making things to profit more as a content distributor that it is becoming, Ping and the new AppleTV is just pointing in this direction, at least for me.
They could take it in a whole lot of different directions but nothing about iTunes is aimed at filling some tiny little niche. Why would they bother aiming so low now?
I think that initially Apple does want to use it to profit more with areas that they already are strong and also gather some experience running a social network, and them expanding it, maybe with user media sharing and an API. I think games and apps will be a next focus areas for Ping.
If I'm not wrong, Ping could be just HTML pages within iTunes, as with some iTunes contents. So it is not difficult to be a standalone web app if Apple choose to.