This is how Apple rolls and I must say I am impressed although it was expected.

They have long been sitting on one of the strongest and certainly most profitable "social" networks.

Now they have used it to do one of the most classical goals in business. Profit maximization.

I don't even think this is something other companies can learn much from as most seem to be walking around like lemmings trying to incorporate features to grow their (non-paying) following.

Be patient for growth not for profit as Clayton Christensen says.