After a preamble that compares Google to the artificial intelligence described in science fiction books, this was what I will take away from that article.
Kids are growing up with public persona's and as anyone 30 or over will tell you, those persona's change drastically over the course of our lives.
Building on this, I want to be known as a different person to different people. In the current Facebook and Google Indexing style of amassing information, there is no way for me to do this. I want to be known as a trustworthy, reliable father; a fun-loving, somewhat reckless friend; and a knowledgeable leader to my colleagues. However, I have no way to separate my past, present and future or the different people that I want to be known as right now.