One thing that is clever about MoviePass, is that in order to use their membership, one must have location services activated at least for a brief instant every time they are going to the movie. Indeed, you need to “check in” in the app when you’re within a 100 yard radius of the theater in order to be able to charge the ticket price to the MoviePass-provided payment card. Odds are, most people won’t want (or remember) to turn location services on and off every time they purchase a ticket.