Run with proper form, don't ramp mileage and intensity too fast. Humans are built for long distance running.
I prefer cycling. Running has wrecked me multiple times (100m & 200m training). I'm not built for long distance which is a shame because I could hold pace with the best amateurs over middle distances when fit (sub 3 min kms).
Humans evolved on the plains of Africa, hunting animals by running them down to exhaustion[1].
I think some of the bare foot running purists become cult-like in their views, but I think Chris Mcdougall's "Born to Run"[2] book is worth reading and thinking about. It's an easy, well written and entertaining read too.
[1] Watch the amazing Attenborough clip of them running an healthy, fully grown male antelope down. https://www.youtube.com/watch?v=826HMLoiE_o
[2] http://www.chrismcdougall.com/born-to-run/the-barefoot-runni...
But nor is it settled that running causes damage, and I think the endurance running hypothesis provides an interesting reason to consider the counter-case.
For one, AFAIK humans rarely aged beyond 40 in those times, so it is entirely feasible that the accumulated wear and tear starts to hurt the joints after that age.