Digg never seemed like the kind of company that was run by an engineering culture. It feels like a MySpace type of company, where they have good marketing / media people but not about the technology and platform. One thing that suggests this is that most of the early engineering talent has left [http://atomized.org/2010/08/they-can%E2%80%99t-go-back/] , which is not something you see at Google, Facebook, or even Reddit. The new CEO might benefit from turning this around to avoid disasters like v4.