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It's hurting their brand, even if they haven't realised.

I don't want 3 attempts and returns to buy a battery, or charger, or any of the dozens of categories this affects. I don't want to be buying co-mingled inventory on lines I know are prone to counterfeiting.

So I think of Amazon as 2nd rate - (because of this). So do many of my friends who have been affected by this as it's become far from rare.

It does hurt their brand. People have to go through return and re-order.

It’s becoming like eBay.

I went through what must be five cycles of returning counterfeit Samsung batteries (easy to detect counterfeit -- the NFC didn't work) to get replacements which were counterfeit. Chatting with customer service was an exercise in futility.