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Chartbeat is very cool, but I wonderful how useful it actually is.

Is the idea to modify content on the fly as it gains traction? I just don't really see how this service adds value (read: increases my revenue, pageviews, xxx), besides some nice live updating charts to look at.

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I've used it for several months. It's not a replacement for Google Analytics as some have implied. However, it is useful for getting early feedback on your marketing spend. For example, if you turn on an expensive Google SEM campaign, you can start watching the visitors in real time. I've used this to find negative keywords and block them instantly, without waiting for Google Analytics reports to catch up.

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