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I read some of the comments on that video, many look similar in style talking about a 'scam', or have a negative tone. Is it possible those are planted from a competitor, or do video ads often have feedback like that?

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It's the "Here is how it works" section of the ad. The wording is very close to the standard "enter your personal details on a shady website to get free stuff" scam. I think that's also the reason so many commenters seemed to believe he was offering something for free.

I'm not a marketer, but it would probably have helped to have the phrase "you pay us" or similar in there somewhere, even without mentioning the price.

The ad isn't good, and this component doesn't help. It feels far closer to a scam than it does a product. It's not personal.

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