> A couple summers ago at the pool I heard a teenage girl exclaim “poned!” after besting her friend at something they were playing. It took me a moment to realize she’d just said “pwned” since I’d never heard it said out loud before and in my mind I’ve always read it “owned.” Now that was a “get off my lawn moment!”

That pronunciation was popularized by the famous South Park episode on World of Warcraft [1] [2] which first aired in 2006. So it's not actually particularly new at all.

[1] https://www.youtube.com/watch?v=KPx__G9GkRY [2] https://en.wikipedia.org/wiki/Make_Love,_Not_Warcraft