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I like #11 but I'd fork it - python/django for a content-centric site or ruby/rails/heroku for a task-centric app - and throw in some jquery for either type. That'll pretty much cover 90% of web app ideas.

Yeah that "build a product" bit always seems to get missed. I have heard many different non-technical start-up want-to-bes blow that off like that was the easy part and they could just get anybody to do it for them for cheap.

That's sweat equity.