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Black Mirror predicted this in a much more realistic business case - forcing users to view ads.

https://www.youtube.com/watch?v=QleMXX24v5g&t=52s

I think that is highly unlikely. If lots of people are not okay with watching ads, there would be economic incentives for people to create ad-free alternatives. Even now we have lots of such alternatives. If someone is not able to afford that alternative, it may actually be harmful to advertisers to spend their money on showing these people ads anyway.

> economic incentives for people to create ad-free alternatives

Yes, but they will have to fight a giant up-hill battle because ads exploit a quirk of human psychology, which is that most people strongly undervalue their own attention.

I think it's hard to consider at this moment, but I'm sure this is something they'll at least investigate and consider. The ad industry is cutthroat, and if this gave them anyone an edge, you can bet all of them will follow suit in time.

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