I don't understand what the use of anti-piracy measures is. Most pirates are those who won't pay for the software anyway. If an AAA game doesn't get cracked, most people would simply get another cracked game and play it.

So companies aren't getting anything from anti-piracy measures. Rather, they are wasting time and money on implementing these measures.

If I were to make a software, I'd keep it DRM free. Maybe I'll give occassional discounts to attract people who won't pay otherwise, but that's it.