> I didn’t have that longer-term vision in mind necessarily when times got hard. I wasn’t thinking about the company’s world-changing mission, and that’s something I talk about with startups.

To me this was the number one reason Pebble failed, I don’t think anyone in the management ever thought of it as more than a series of individual products. They didn’t need a “world changing mission”, they needed a business model with some kind of long term strategy to get off the crowd funding platform. If you are asking your customers to pre find your manufacturing runs after 6 years then something has gone wrong.

Shame because it seemed like a great product and everyone I know who had/has one really liked them.