Simplicity is a sign of a well-run organization. You ever heard the line, "I don't lie because I have a terrible memory"? If you have 15 different price plans, you now need to maintain documentation, train customer service reps, detail tiered specs in a computer system, update all of the information, etc. You get the idea. Complexity leads to higher costs.

If they offer one (or a few) options with consistent service and pricing, they will do them better with higher consistency and quality.

Makes me think of In 'N Out Burger...getting hungry. :)