Other than the people at the top laundering money, I don't see how anyone could get tricked into putting any money into this.
We truly live in a post-informational time. Everything is emotion. Nothing is about rationalization or sense or an actual understanding of how something works. Because we don't know how the thing worked, the numbers got giant, and we want giant numbers too. So if you use the same words as the thing we will plow money into you like no tomorrow because we still don't understand the thing but we see 1000x profit in 5 years.