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I always heard that it was deodorant manufacturers that made body odor socially unacceptable, not that they body odor didn't exist before deodorant.

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It's not surprising at all that widespread, cheap, effective means to reduce body odor would make it less socially acceptable to have body odor.

There are many unpleasant aspects of being human that we tolerate, because we have no other choice. Through time, technology is created that helps us deal with more and more of these things. That's only natural, and good.

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