Huh, okay. (Why bring up some other site?)
> Our website is a video editing tool, so we decided ..
I don't quite follow - how does that fact justify using this particular dark UI pattern?
>> how does that fact justify using this particular dark UI pattern? We just made a product call and decided that the benefits, both for us and for our users, of having a chat box outweighed the annoyance. When people have problems using our tool, they really want help, and it isn't that difficult for the rest of our site visitors to swipe away or ignore the chat box.
I disagree. Dark UI is manipulation of the user. For example, hiding 'X' buttons on pop-ups asking for a subscription. (Is refusing to pay for value provided a dark 'pattern' on the part of users?)
This pop-up does not manipulate the user. It is an honest value proposition. So is "Fifty Shades of Grey." I didn't buy it.
It's a classical sales tactics that builds on social pressure, here taken to a more dishonest level - the chat box was initiated by some code, in spite of what the text message implies.