The thing that frustrates me most about the slow, drawn out demise of first Borders and now Barnes & Noble is that there has never been a bold vision for the future. The mega-bookstore was a great model in the 1990s, but post-Internet, they really needed to leverage their space to do something magical.

One idea I would have loved: Browse your books in store, but buy them for Nook or Kindle -- at the same prices you pay on Amazon. Maybe that's even a loss leader and you upsell $5 lattes.

Or perhaps they double-down on really awesome kids sections, where you want to try out a book on you kid before buying. Or maybe they aim to make the store more like a "community center" and build in meeting rooms, or make certain stores specialized in a particular topic (e.g. the "tech" store downtown).

But running the same, tired playbook year after year ultimately is, just as the author suggests, a way for current executives to milk the cow until it falls over. I hope when my son is old enough to enjoy sitting down to read on his own, I'll still have a nice book store to enjoy with him.