"... find and upsell books"
What can be easier than using the Amazon search bar? And as far as upwelling goes, Amazon's ML-driven 'suggestions' algorithm results often seem to interest me.
What can be easier than using the Amazon search bar? And as far as upwelling goes, Amazon's ML-driven 'suggestions' algorithm results often seem to interest me.
Meanwhile, logging into my Amazon account recommends several books (out of order) in a series, some updated versions of textbooks I once bought, and a few titles I recognize from the NYT best seller list but have no interest in. Since I recently bought one, there are also a good dozen screwdrivers for what Amazon assumes is my burgeoning collection of flatheads.
Also, books don’t cost very much, but they are a big investment in terms of time. Thumbing through the actual book is a great way to make sure you like your prospective purchase. This isn’t quite the same online—Look Inside is carefully metered out so you can maybe get a sense of the books style and level, but it’s often not enough to draw me in.
So they know their strengths for meatspace stores, and supplement that with a good online presence (e.g. same day delivery in this city).
This is Scheltema in Amsterdam btw