In fact both Jon and I have backgrounds working on consumer-facing products at Google, and the huge pain point around UX in the cryptocurrency space is largely what drew us away from Google and into CoinTracker.
If we were interesting in monetizing user trade data, we would either build a cryptocurrency hedge fund or partner with those types of investing institutions. We explicitly haven't done that and are committed to not doing so.
Instead we have taken the route of building user-friendly consumer tools (starting with tax), with the hope that making the space slightly more accessible will help push the whole space forward.