>This past fall, Facebook snatched up the teen compliment app tbh, and quickly integrated a similar Q&A feature into its social network soon after. This all took place before Tbh had truly established itself as a new social network. It wasn’t clear at the time if it was the next big thing, or just a flash in the pan. (It appears to have been the latter.) Onavo’s insights into Tbh’s fast rise and heavy engagement likely gave Facebook a heads-up. >it’s not likely that all Onavo users understand they’re actually feeding Facebook the information that allows it to take on any challenger to its social networking empire.

I wonder if it's be possible to make a social networking startup, optimise solely for Onavo metrics, and get bought out by Facebook.