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Great idea! This seems more like a shark-tank play than a YC, because it's a mass consumer product, tv publicity, distribution channels etc. What made you go the VC route?

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From my perspective, I see a lot of R&D in the company's future, not to mention a need to invest in growth/marketing - things we wouldn't be able to do quickly, if at all without VC funding. But I'm curious to learn more about your perspective - can you expand on what made you think this was less VC suitable? Would love to hear as it will prepare me for what questions I might get fundraising!

The Sharks do a lot of business with mass consumer retail, so they are well connected. They have existing businesses. E.g. selling on QVC. Not sure if the Silicon Valley investors deal with that kind of stuff? Maybe the YC MO is to let the founder figure that out (so basically the founder is treated less with kid gloves). The sharks do ask for lower valuations than other investors so that kind of goes hand in hand.

I am not an expert in this area, this is more of an armchair comment / question.

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