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Comment by aresant | Hacker News Reader

That Kickstarter video's first 20 seconds are amazing - funny, informative, and arresting.

Did you guys write and direct that in house?

EDIT - After watching the entire video - including you hanging from them like a swing - I hope you are considering direct response TV as a marketing channel for these. You nailed the informative / circus show balance and I bet you could edit this into a 30 / 60 / 90.

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Thank you! So glad you enjoyed the video. I wrote the script with the help of a friend/investor, and we pulled together our friends to make it happen. Elias of SoulFood productions did the camera magic - http://soulfoodproductions.com/.

We've always thought television shopping would be a great channel for this product! And will definitely be cutting more versions of the video :)

Your video is the perfect balance of being professional enough to look good and amateur enough to seem sincere. Everything was clear and to the point yet nobody seemed like an actor. The reaction to the hanging scene at the end was fantastic.

I also really liked the video. I recently filmed a promo video for our small startup and the acting piece is hard - you killed it.

Thanks Jen - so glad you liked it. Videos are always so hard!

The video is great! It successfully avoids the usual Kickstarter kliches (Silicon Valley guitars, etc) while clearly explaining the product in a down-to-earth fashion. I love the tongue-in-cheek humor as well :)

Thank you! I'm glad you liked the video - and some of our corny jokes :)

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