The NYT shows an ever more feeble understanding of brand and reputation in this age - Quinn's writing and public commentary really shouldn't come as a surprise to them, any more than going to a talk by Brenda Laurel and having her call out questions with 'Yo' and shoot down bad questions with 'That's a stupid * question' - I don't always agree with her, but I have always seen her as authentic (both of those fine women, actually)