We are just making what people want and mostly it goes from word of mouth. We are also limiting our services. We know that people love the type of illustrations we do (for blog posts/landing pages), love the type of landing pages we do, and also love the logos. We do not try to do 1000 things well, but rather 15-20 things really well and know our customers really well.

I only reach our customers via a few channels and mostly do content marketing but most of it is word of mouth.

We have not yet any referral or affiliate system in place but we are building one for our v3 which should come end of this month.