No crap. $15? I have to imagine he spent at least a couple hours on it. Even $50 seems like it's not worth the time. I really doubt he's spending less than 2 hours on any of this. Not to mention just finding and applying...
I spent probably 2-3 hours for that $15 (and 3 hours more for additional $30) and then about 2 hours for that $100 (expected $50). These are all excluding messaging, just actual work.