I wasn’t too surprised when Garcia-Martinez confessed to me this week that he studied journalism in college—the posts wouldn’t be nearly as provocative if they weren’t so well written.
Ugh... is this ass-kissing some kind of journalistic professional courtesy?
And there’s actually more cunning to his blogging strategy than you might imagine. The posts have drawn thousands of visitors who never would have discovered AdGrok’s website otherwise, without costing AdGrok a dime. “We got a lot of free PR based on my blog post about New York City,” he says. “It was like, whoosh—tens of thousands of page views and lots of signups.”
Frickin genius. This troll is an inspiration to us all.