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The company behind the Axe ads is also the company behind Dove advertising. Different brands, different markets.

Complaining about facebook is a way to get free advertising for all of it.

They spent about 10 billion dollars on advertising last year; I don't think their angle here is "free advertising". Stop being so cynical.

Don’t see why you’re being downvoted. You are exactly correct, unless they changed their advertising practices.

If you actually look at their ads over the past year, you'll notice a very dramatic shift in tone towards women. A notable example: