It means move the authorization and verification of identity outside of any corporation and make the feed 100% user-controlled. Corporations end up pursuing goals frequently unaligned with the goals of their users because the users have become the product.
And are you really saying in 2018 that ML is just a buzzword?
Because what I see is an algorithm (whatever it is, probably some secret sauce ML goulash of topic models or clustering) picking stuff I don't want to see and burying stuff I do. Just give me the pure feed and the ability to follow/unfollow. This is apparently now hard(tm).